Branding I Packaging I Art Direction I Photography I Illustration
La Belle Cosmetics is a brand for the modern woman. Simultaneously feminine and bold, the brand appeals to women in their 20's and 30's. I created the fictional company as a passion project, so that I could have some fun with branding and packaging in my free time. I wanted to form a brand look that combined feminine and modern aesthetics. I created the illustrations using watercolors and added the typography in Adobe Illustrator. I styled and photographed existing packaging and then photoshopped my designs onto each separate item. I also created a storefront sign, merchandise bag, and business card for this brand.