Branding I Packaging I Art Direction I Photography I Illustration
I created Lily's Organic Sorbet as a brand that would appeal to a health-conscious consumer. I created packaging for the sorbet that feels incredibly light and refreshing, just like the sorbet itself. The packaging comes in pint sized containers and push pops. The colors and illustrations on each container reflect the flavor of sorbet, which allows for cohesion throughout the brand while still keeping each flavor easily identifiable. After creating mockups for each product, I then styled and photographed the flavors. I also expanded the brand into a storefront, menu, and website.